Since many of the topics we cover sort of merge into each other and build upon each other like building blocks, it's a bit difficult to identify the five main concepts discussed in WEPO. Regarding the writing and editing of text online and in print, I think the five main concepts are audience, exigence, circulation, intent, and remixing.
Audience has to be included in the five most important concepts because it is, to me, the most important factor in deciding why and how your write a text. It would be nearly pointless to write a text without considering the way your audience will read and interpret it, so I think audience has to be included as a main concept.
Exigence falls into a similar category as audience. An exigence is the very reason for a text; it is the problem or issue that compelled the writer to produce the text and a solution is typically proposed to "solve" the particular exigence. In my opinion, texts would be jumbled and misguided without a clear exigence to address.
After audience and exigence are used in the production of a text, circulation is essential for making sure that a text actually reaches its intended audience. Regardless of whether a text is digital or print, proper circulation (i.e. email, blog, physical letter) is a large part of what determines a text's effectiveness (in the eyes of the writer).
The writer's intent of a text also relies on the three following concepts. Intent is the very reason that writers write. Other than some very abstract texts or streams of consciousness, the majority of texts are written with some goal in mind, whether it be to encourage a sort of change or to raise awareness.
Remixing, which was one of the more controversial concepts, is also important to me as a writer. I think using other writers' works in your own texts (when cited properly) can be useful by providing some writers with a way to express their thoughts in a more efficient or eloquent manner.
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