Writing in the 21st century seems revolutionarily
different from previous writing experiences because of the growing community engaging
in rhetorical discourse. The advent of word processing systems in conjunction
with the proliferation of the personal computer in modern years have
contributed to the changing shape and scope of publication, and in turn, audience.
The universality of personal computers has revolutionized the writing process.
The rapidly progressing technological climate has expanded
the authorial pool from a privileged few to a more inclusive, diverse rhetorical
climate. Initially the expense of maintaining a personal computer and word
processor precluded mass appeal of the machines. As time passed, however, and
technology advanced, the personal computer grew in presence from the sheltered
cove of academia to the larger public. The new media emerging as a result of
this technological advancement—social networking, forums, ListServs, etc.—foster
the communal ideals upon which the World Wide Web is founded. Lloyd Bitzer
emphasizes in “The Rhetorical Situation” that discourse functions as a response
to different stimuli, or exigences, that invite it. Discourse seeks to correct
a misstep in reality, and with the presence of a personal computer in most
modern homes, the audience for this discourse bursts wide open.
Beside the ideological expansions the writing community
experienced, the physical bounds of community have similarly been redefined in
the face of modernization. In the past, the discursive nature of rhetoric has
restrained the conversation between a few select individuals. Among older forms
of media, constraints on audience shape and size are much easier to account
for. Media like personal letters restrained conversation between two parties, and
even mass dissemination of information like flyers or pamphlets were restrained
by an imperfect physical form. While previous forms of writing experienced
limitation by circulation, modern digital and Internet media avoid any such
moderation. The open community available at the click of the button has opened
the floodgates for discourse all over the world, globalizing the rhetorical
process.
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