Circulation affects the composing process because the
audience and format of a text are dependent on how it is written. Without any consideration to
circulation, different texts would be found difficult to discern in communities
that are substantially different. Circulation allows writers to use their text
to create value and meaning that can be purposefully distributed among one or
several communities. As Jenkin notes, though, it is important to differentiate circulation
from distribution, which is the movement of media that are controlled by
commercial interests, namely production and sales. According to Jenkin, circulation
is more participatory than distribution and views the public as active,
engaging members instead of just customers. Part of the composing process that
is affected by circulation is the technology that we use to compose our texts.
Online communication tools have arisen to facilitate informal and instantaneous
sharing, according to Jenkin. This change can be seen in our tools of everyday
communication, which have shifted from postcards and written letters to text
message and e-mail. Since this switch to a more computer-based communication
platform, the quality of media was expected to improve as a result of the
increased audience size and participatory culture. Conversely, instead of the
increasingly intellectual online communication that was expected to occur as a
result of the online tools, online communication (specifically in comment
sections) has caused increased skepticism of factually accurate information,
mostly as a result of negative comments (Smith 1). When texts are circulating
online, potential anonymity invites the risk of senseless hatred being spewed
throughout the comment sections. This was not the original expectation of
comment sections, though. Ideally, comment sections could be made useful by
educated readers who are willing to constructively engage in meaningful
discourse. The peer-to-peer sharing of information seems to be an enticing
prospect for writers, though. As Smith suggests, the appeal of Twitter is that
it allows collaborative conversation among writers instead of those writers
having information fed to them by a handful of insiders.
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