Jenkin
says, “This shift from distribution to circulation signals a movement toward a
more participatory model of culture, one which sees the public not simply
consumers of preconstructed messages but as people who are shaping, sharing,
reframing, and remixing media content in ways which might not have been
previously imagined.” This type of “participatory culture”, deals with the way
circulation contributes to the composing process for more reasons than not.
When composing a piece, the writer needs to focus on how the work will be
interpreted, socialized, interacted with, and issued before he/she decides the
style in which they plan to write. For instance, if the author is going to post
an article on a social media site, they must be sure their account is followed
by an appropriate audience, and the use of artwork, photography, hash tags, and
mentions highlight the work. Likewise, if the work is going to be published in
print, in a newspaper, the author might want to write something that tags along
to a major headline, or might want to hold off on the publication until the
proper news worthy articles are in the publication they wish to add their work
to. I believe that the outlet the work is published in along with the time
frame and maximized opportunity for the work to be interacted with is almost as
big of a determining factor for success as the actual work itself. When reading
Smith’s article about the end of online comment sections, he says, “studies that showed that readers
were unconsciously influenced in their judgments of scientific research if they
read highly negative comments about it. In other words, comments create bias.”
This statement doesn’t surprise me but the fact that it is a determining factor
as to why online publishers will cancel the commenting ability, makes me wonder
if commentators will found other outlets, possibly more effective ways, to
communicate their dismay or approval. Will taking away their outlet of
communicating negatively effect the circulation of the articles and works, then
effecting the means by which the writers compose their works – straying away
from online channels and back to the basics? What’s the point of the high speed
internet if sites won’t allow readers to give feedback and opinions to the
works? It seems as though the writers will lack feedback, leaving their composition process scattered and a shot in the dark for future articles.
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