Journal Response 3

Circulation, or the potential for circulation, has a significant importance to the composition of a text through a few different ways. One of the most important aspects to consider is the platform in which you will pass along your information. In todays modern age of technology, the distribution or “spreadability” of content has never been easier. Social media websites such as Facebook and Twitter, make sharing information much faster and allows for a more informal type of communication. “Spreadability recognizes the importance of the social connections among individuals, connections increasingly made visible (and amplified) by social media platforms” (Jenkin 4). This approach places an importance on audience, and their interaction with media texts and the way it circulates. After you have decided which platform you would like to use to distribute your text, the next important thing to consider is who is your intended audience. How will this writing or information be received by the public? Analyzing your audience will help in discovering information that can build a common ground between you and the audience. This relates to circulation, because the more receptive an audience is to what they are reading, the more likely they are to share, and repost about it. Furthermore, knowing how you want to distribute your information or piece of writing, and who you want reading it, is key to the circulation of that text and to the overall composition process.